Privacy policy
Last updated:
In short: we keep your phone number, your messages and the trip details you shared, to find you a holiday and keep helping before and after it. Voice notes and files are deleted after processing. You can ask to see, correct or delete your data at any time, by email or on WhatsApp.
This is a convenience translation. The Hebrew version at matchofesh.com/privacy.html is the binding one.
1. Who we are
The "Matchofesh" service (Hebrew: מאצ' חופש) is operated by The Matchofesh team ("we"), reachable by email at hello@matchofesh.com. We are the controller of the service's database under the Israeli Protection of Privacy Law, 5741-1981, as amended by Amendment No. 13 (in force since August 2025), and the Protection of Privacy Regulations (Data Security), 5777-2017.
This policy covers the website matchofesh.com and the WhatsApp service at 054-980-6722. Using the service means you accept this policy.
2. What we collect
On WhatsApp
- Identification: your phone number and WhatsApp profile name, as WhatsApp passes them to us.
- Message content: text, voice notes, images, documents and locations you send, and the service's replies.
- Trip details: destinations, dates, number and ages of travellers, budget, preferences and, if you told us, where you are.
- Links and clicks: for every link the service sends we keep an id, the supplier, the offer and the quoted price; when it is clicked, also the time, browser type and the country of the IP address (not the address itself over time).
- Feedback: your answer to whether you booked, and any reminders or alerts you asked for.
On the website
The site is static: no cookies, no analytics, no third-party scripts. The web server keeps a technical access log (IP address, browser type, time and page) for up to 30 days, for security and reliability only. Fonts load from Google Fonts, so your browser contacts Google's servers under their privacy policy.
3. Why we use it
- To provide the service: understand the request, search and compare, send replies and links, and remember trip details during and across conversations.
- To send messages you asked for: reminders, price-drop alerts, a question about whether you booked, and tips before the trip and after landing.
- To know which offers led to a booking: the link id lets the booking site or its referral network report to us that a booking was made through it, for reconciliation and to improve recommendations. The network does not receive your name or phone number.
- To improve the service, fix faults and prevent abuse.
- To meet legal obligations.
No legal duty to provide data: you are not required by law to give us any information. Without your phone number and message content the service simply cannot work; everything else is up to you, and without it results will be less precise.
4. Who else processes it
We do not sell personal data and do not pass it to third parties for their marketing. Data is processed on our behalf by providers under processing agreements and our instructions:
| Provider | Role |
|---|---|
| Meta Platforms (WhatsApp Business Platform) | Carries messages between your phone and the service, under the WhatsApp Business terms and WhatsApp's privacy policy. |
| Amazon Web Services | Hosting of servers and database, and transcription of voice notes to text (Amazon Transcribe). The audio is deleted after transcription. |
| Anthropic | The language model that reads messages and drafts replies. Messages are sent to the model for processing only. |
| Referral networks (Admitad, Stay22) and booking sites | Receive the link id when you click. A booking site receives your details only if you choose to book there, under its own policy. |
Some providers operate outside Israel (United States and European Union). Transfers follow the Protection of Privacy Regulations (Transfer of Data to Databases Abroad), 5761-2001, to providers committed to an adequate level of protection.
We will disclose data to a competent authority when required by law or court order.
5. How long we keep it
- Voice notes, images and documents: deleted right after processing (transcription or reading), unless you explicitly asked to keep them for the trip.
- Conversation history and trip details: kept while you use the service, deleted after 12 months without activity.
- Link and click records: kept up to 24 months for reconciliation with booking sites and referral networks, then only in aggregate, without identification.
- Server logs: up to 30 days.
On request we delete earlier (section 6), except data we must keep by law.
6. Your rights
- Access to the data held about you (section 13 of the Law).
- Correction or deletion of data that is inaccurate, incomplete or out of date (section 14), and deletion of all your data on request.
- Stop messages: write "stop" on WhatsApp and proactive messages (reminders, alerts, suggestions) end. You can also block the number.
- Complaint to the Israeli Privacy Protection Authority: www.gov.il, Privacy Protection Authority.
To exercise a right, write to us on WhatsApp from the number you used, or email hello@matchofesh.com. We reply within 30 days and may ask you to verify your identity before releasing data.
7. Security
Data is stored on secured servers with encryption in transit and at rest, role-based access and monitoring, in line with the Data Security Regulations at the level applying to our database. No security is absolute; in the event of a serious security incident we will notify you and the Privacy Protection Authority as the law requires.
8. Minors
The service is for people aged 18 and over. If we learn that data was collected from a minor without a parent's or guardian's consent, we delete it.
9. Changes
If we change this policy materially we will say so in the WhatsApp conversation and on this page before the change takes effect. The date of the last update is at the top.
10. Contact
The Matchofesh team
Email: hello@matchofesh.com · WhatsApp and phone: 054-980-6722
Privacy requests (access, correction, deletion): the same email, subject "Privacy".